* Brand Messaging
* Communications Strategy
* Website Content Development
* Collateral Design
Case Study: Crisis Support Services of Nevada
As the statewide provider of Nevada’s 988 Suicide & Crisis Lifeline, Crisis Support Services serves people experiencing emotional distress, mental health challenges, substance use concerns, suicidal thoughts, and a wide range of personal hardships. They’ve done crisis work for sixty years. Yet one of the organization’s greatest communications challenges stemmed from the very word crisis. The term evokes images of extreme emergencies, leading people to question whether their situation is “serious enough” to warrant support.
Others may recognize a need for help but hesitate to reach out due to feelings of shame, stigma, or fear of being judged. The organization needed to communicate that crisis support is an essential resource available to all Nevadans.
SERVICES
SERVICES
* Brand Messaging
* Communications Strategy
* Collateral Design
OUR APPROACH
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Replace fear and stigma with messages that foster dignity and human connection.
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Emphasize privacy and anonymity as core benefits of the service, helping reduce the self-consciousness that can prevent individuals from seeking support. Shift away from previous messaging that framed the experience as “calling a neighbor” and instead reinforce the safety of connecting with a trained, compassionate professional who can provide confidential support without judgment.
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Instill confidence that seeking support is a sign of strength, not weakness.
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Demonstrate that crisis support serves people from all walks of life and across a broad spectrum of circumstances.
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Strengthen donor and community understanding of the organization’s role within Nevada’s behavioral health ecosystem.
VISUAL COMMUNICATIONS
To help audiences see themselves in the story, the report incorporated diverse personas representing the many individuals who may benefit from crisis support services, including first responders carrying the emotional weight of their work, caregivers supporting loved ones through illness, college students managing academic pressures, everyday Nevadans navigating the normal ups and downs of life, and more.
These personas were integrated throughout the report through both messaging and visual storytelling, helping expand perceptions of who crisis support serves and reinforcing the message that help is for everyone.
